Sanlu Q4

Q4

What can be done to restore consumer confidence in Chinese dairy products?

1.    Ensure the transparency of food safety report

For Government, they may:

a.    design new testing method/scaling for testing the ingredients of food

b.    publicize the food safety report immediately after checking before selling the product

c.    reduce the bribes case among companies

2.    Ensure more on food quality

Because nowadays higher expectations among consumers have increased corporate awareness of the importance of quality assurance.

Therefore, company should:

a.    improve accountability and quality assurance in the supply chain

b.    strengthen quality inspections of dairy products

c.    taking one or more of steps when considering investing in a new company

3.    Ensure knowledge of employees

By developing a stronger ethical culture:

a.    consider training programs and quality assurance processes that link product safety, consumer safety, and profit in employees’ minds

b.    encourage employees to identify quality as a company hallmark

c.    conducting training seminars in leadership and business ethics